nti.media
Bihar CM Nitish Kumar visits AES hit Muzaffarpur, toll rises to 107 - Times of India      |       NDA nominates Om Birla for Lok Sabha Speaker post - The Hindu      |       Rise and Rise of JP Nadda: Why Convent-educated RSS Man's Elevation Was Always on the Cards - News18      |       2 soldiers die of injuries day after attack on Army patrol in Jammu and Kashmir’s Pulwama - Hindustan Times      |       Doctors' strike LIVE updates: Junior doctors at NRS hospital call off protests after meeting Mamata Banerjee - Firstpost      |       Soldier Killed In Encounter In Kashmir, Day After Army Major's Death - NDTV News      |       Hamstring tear puts Roy's World Cup in jeopardy - Cricbuzz - Cricbuzz      |       World Cup 2019: I won't be going back home alone - Sarfaraz Ahmed warns Pakistan teammates - India Today      |       Highlights, West Indies vs Bangladesh, ICC Cricket Wo..Score: Shakib, Liton guide Bangladesh to 7-wicket win - Firstpost      |       ICC Cricket World Cup 2019: KL Rahul rates his perfor..gainst Pakistan 'six out of ten', hopes to get better - Firstpost      |       Top Court To Hear Congress' Petition On Simultaneous Polls To Rajya Sabha - NDTV News      |       It's defeat of honesty by dishonest: Hardik Patel on Lok Sabha poll results - Moneycontrol      |       Doctors' strike LIVE updates: Mamata suggests night-time vigilance, nodal police officer for hospitals during meet with medicos, says report - Firstpost      |       Was it road rage or police excess? MHA seeks report - Hindustan Times      |       Egypt's Ex-President Mohammed Morsi Dies In Court While Facing Trial - NDTV News      |       China earthquake kills 12, injures 134 - Times of India      |       China's President Xi to visit North Korea this week - The Hindu      |       UPDATE: Autopsies show 3 deaths in West Des Moines were homicides - KWQC-TV6      |       Jet Airways crashes 53% after landing in bankruptcy court - Moneycontrol      |       IndiGo moves away from Pratt & Whitney, places $20-bn order for CFM engines - Business Standard      |       Sensex plunges 491 points; Nifty ends below 11,700 - Times of India      |       Elon Musk Under Fire for Refusing to Credit Web Artist - Gadgets 360      |       2020 iPhone Models With 5.4-inch, 6.7-inch OLED Displays to Get 5G Support: Ming-Chi Kuo - NDTV News      |       Apple TV beta tests iOS-like picture-in-picture - Engadget      |       OnePlus 7 Pro 5G Belatedly Gets the Oxygen OS 9.5.4 Update With Bug Fixes And Improvements - News18      |       App drawer and app shortcuts coming to Xiaomi's MIUI - GSMArena.com news - GSMArena.com      |       Shahid Kapoor says Kabir Singh is one of his most challenging roles: 'It was difficult to come back home' - Firstpost      |       Nick Jonas' Beautiful Father's Day Wish Leaves Priyanka Chopra Teary-eyed - News18      |       Urvashi Dholakia sizzles in Nach Baliye 9 promo. Watch video - India Today      |       Shah Rukh Khan & Aryan Khan to dub for 'The Lion King', Netizans gave it a nepotism angle - Times of India      |       World Cup: Sania Mirza and Veena Malik's nasty Twitter spat after Pakistan loss - Times of India      |       India vs Pakistan, ICC World Cup 2019: Kuldeep Yadav revives ‘ball of century’ memories - Indiatimes.com      |       Forget About The Cricket World Cup For Once, Arjun Tendulkar Proves His Mettle With Barbaric Delivery In Second XI Championship – WATCH - Outlook India      |       Kohli wins hearts in Pakistan with sportsmanship - Greater Kashmir      |       Everything You Need To Know About The Strawberry Moon - Mashable India      |       Op-ed | Trump's most unhelpful moon tweet - SpaceNews      |       Take an exclusive look inside Nasa's colossal, unseen archives - Wired.co.uk      |       Read the 40-word letter astronaut Sally Ride wrote to NASA that led to her becoming the 1st American woman in space - Business Insider      |       Hepatitis C transmission from mothers to babies can be prevented through universal screening - ANI News      |       Hypertension can hinder clearance of waste molecules of brain - The Asian Age      |       Test on suspected Ebola case to be out in hours - The Standard      |       Poor oral health may up liver cancer risk: Study - Business Standard      |      

Lifestyle


Indian Couture Becoming Bigger, More Diverse: Gaurav Gupta

"Saris or lehengas are still heavily associated with our couture, but there is a market for innovation and creativity that is leading to a paradigm shift, with people now becoming more experimental with their looks"


defining-line-of-couture-is-becoming-bigger-more-diverse-gaurav-gupta

Ace designer Gaurav Gupta, who has 15 years of experience in the fashion industry and has now come up with his largest couture store located in the capital, feels that Indian couture was earlier restricted to bridal wear but is now becoming bigger and more diverse.

He also believes that there is scope for a new language of couture in the country which is progressive and global in nature.

Asked how the definition of couture has changed over the years, Gupta told IANS: "Earlier Indian couture was restricted to bridal wear. However, that is now a concept of the past and the defining line of couture is becoming bigger and more diverse over the years.

"Saris or lehengas are still heavily associated with our couture, but there is a market for innovation and creativity that is leading to a paradigm shift, with people now becoming more experimental with their looks."

The designer, whose creations have been flaunted by celebrities like Aishwarya Rai Bachchan, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor, disagrees that bridal occasions limit couture in India.

"I think they define couture for India. Weddings are still the biggest opportunity for couture in our country and have brought generations of loyal patrons. However, I do believe that there is scope for a new language of couture, which is progressive and global in nature. We celebrate that at Gaurav Gupta with sophisticated, structured garments for men and women.

He feels that India has always been a great market for couture.

"With the abundance of resource and craftsmanship, creating unique pieces has been exciting and extremely fulfilling as a designer. What also makes India a great place for couture is the customer. Everyone wants something new and this allows us to think bigger.

"The Indian market is yet to reach international standards, but customers are becoming increasingly aware and informed about design, and this overall attitude towards consumption of luxury is supplementing its growth," he said.

Over a decade, Gupta, the man and the brand, have created a world that is "future primitive", reflected in sculpture-like garments with a sense of infinity and rhythm. Changing the face of the sari forever, merging indigenous Indian construction and embellishing techniques with his idea of the future, he has delivered and sustained a world that is Indian at its core and boundless in its form.

His brand new flagship store, located in the heart of the historic Mehrauli area, has an added focus on haute couture and customisation.

Spread over 5,000 sq. ft., there are five-concept rooms; an haute couture and customisation atelier, a bridal salon and a demi-couture section for women. Fast emerging as a key focus for the brand, the GG (Gaurav Gupta) Man collection will also have a dedicated space, including formal and occasion wear for grooms. The brand's special collaborations and projects will also be available at this address.

To celebrate this landmark occasion, the brand presented it's latest collection 'Descend', featuring sophisticated, structured garments for men and women.

Many designers are getting into the lifestyle space with designing not just restricted to clothes. Is he also planning the same?

"Creating state of art installations and sculptures has always been a passion and therefore venturing into the lifestyle space with feature objects d'art and home products came as a very natural move for the brand.

"For this store, we have specially customised mono-tonal furnishing in grey velvet, handmade carved wooden furniture, and suspended art nouveau mirrors along with handmade brass murals. These will be available for sale to those who wish to place an order with us," he said.

advertisement